Apple and their marketing by association

I found this article and I though it was not only interesting.... but just the core of good marketing: Association with people! About creating an identity and getting that identity to connect with the public. It's more than selling, it's bonding if I may say so.

Make your clients feel good about themselves and they will love you for it (and buy your products)
Brilliant and yet so basic!

http://blog.crowdspring.com/2010/08/marketing-values/

Enjoy,
-Ximena